Popular Web Retention Technique

There are many methods that marketers can utilize to decrease churn
rates and encourage visitors to return often. Each of these methods
requires advanced planning, and often involves numerous people
including writers, designers, and programmers.
It is important to remember, however, that some sites are visited by
a wide variety of people, and it is impossible to please everyone who
comes to a site. This is why it is especially important for marketers to
understand who their audience is. Marketers need to make sure that
the retention techniques they put in place speak directly to their core
demographic to ensure that the most possible people within their
target market come back regularly.
Although there are a number of tools and techniques that marketers
use to bring people back to a site regularly, the keys to increasing
brand loyalty on the Web are the same online as they are offline:
striking the best balance of quality customer service, value, and
product selection. In fact, the features that contribute to saving
the customer time and money and improving the overall shopping
experience rank highest among shoppers in terms of heightening
site loyalty.

Tools and policies that encourage return visits. SOURCE: “Consumer

Loyalty Survey.” DoubleClick Performics, 24 May 2007.