When you read the news and opinions of the experts in the preceding
section, you’ll find very few instances of exaggerated, hyperbolic claims
that some new policy or algorithmic change is going to turn SEO on its
head or somehow drastically alter the way we do business in the industry.
In the history of SEO, tactics frequently change, but strategy rarely does.
In other words, the specific techniques you implement will evolve, but the
goal is always—and probably always will be—to increase the number of
qualified visitors to your site. Here are some additional examples:
The tactic may have changed from directory submission to linkbait,
but the strategy is still focused on accruing new links.
The tactic may have changed from repeated site submission to XML
sitemap generation and RSS pings, but the strategy remains getting
your site’s changes crawled as quickly as possible.
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