Link Building Opportunities in E-Commerce (Infographic)

Link Building Opportunities

In this section I cover ways that the client can build links based on content they already have on E-commerce site.

Why Is This Section Necessary?

This section is important because it shows clients how to leverage their current assets to build more links and thus 

get higher search engine rankings and ultimately sell more products.

I have heard many SEOs complain that link building is the hardest part of

SEO. Though I think this can be true, I don’t think it needs to be. When you

already have something link worthy all you need is to get it in front of the

right type of people to earn easy links. This section helps explain how to

craft content to do this.

How Do You Do the Analysis for This Section?

To do the analysis for this section I use SEOmoz’s Open Site Explorer.

This tool gives me all of the link information I need for the client’s website

along with its competitors.

What Are the Common Suggestions You Make in this Section?

This section is broken down into two categories chosen to help the client

understand their own link profile.

Current Inbound Link Types

The most common suggestion I make in this section is to improve inbound

anchor text. The most common anchor text for a website is almost always

its domain name and its brand name. This is helpful for making it rank for

those terms but not for better converting terms.

Competitive websites need to leverage their link building abilities by

diversifying their link profiles (multiple keywords) and focusing their

energies on anchor text that will help them rank for well converting

keywords.

Content Currently Attracting Links

This section covers what content is currently doing well from an SEO

perspective. My most common suggestion is to figure out why this content

is working and spread these winning attributes to other content. Most of the

time these sections are working because they offer content that is

desirable to web searchers and is formatted in a way that makes it easy to

consume.

Link bulding in e commerce

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Riskier Link Building Technique

While I don’t recommend any of the following techniques, I am including

them because I have seen them work. I strongly believe that these do not

make good long-term strategies because they are likely to be caught and

discredited. That said, I have seen many websites rank highly (at least in the short term) using these techniques.

Buy links from directories

If you choose to go this route, be sure to only buy directory links from pages that both pass juice and are highly ranked. 

(I recommend a mozRank of 5.00 or higher.) 
You want your link to be as few clicks from the homepage as possible and

appear as legitimate as possible. Remember to measure the

authority of page that will actually contain your link, not that of the

home page of the site, and not that of the top category page that your

link will be assigned to. If the category has 12 pages of links already,

you’ll be near the back, and the page is less likely to be authoritative

and crawled frequently.

Buy links from link brokers

Link brokers sell or lease space on highly trafficked and linked-to websites.

 This means they potentially can be helpful for both SEO and driving traffic.

Buy the help of social media influencers

 This is my favorite of my “not recommended” link building practices. 

Most of the popular content on social media websites is controlled

 by a relatively small group of content submitters. 

These powerful people can often bebought, 

and while success of getting content on the homepage of

popular sites is not guaranteed, it is likely.

Buy natural links

 Do you have connections to someone at an important website?

 If so, you could potentially buy links from them. I don’t recommend it,

 but if kept quiet, it will most likely help you.

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