Link Building Summary

· To achieve good, consistent search engine rankings it is important to get
quality links from relevant sites to your website. However, large numbers of
non-relevant links pointing to your site can have a negative effect on your
search engine rankings.

· Submit your website to free directories, such as local or industry-specific
directories. Use DirectoryCritic.com to search for niche industry directories.
Both Google Local and Yahoo Local are valuable local directories.
DirectoryCritic.com can also be used to find more local directories.

· Researching the links that point to your competitor’s site can be a good way to
discover which sites might be willing to link to your site. You can contact
these site owners by using contact forms on their website, or using the
easywhois.com service.

· Respected institutions such as universities, libraries, or business networks are
often willing to link to your site if you’re willing to help them out by giving a
free lecture or seminar on your specialized subject. Perhaps you can offer
these organizations something else of value in exchange for a link?

· Remember to send a testimonial for any product or service that your business
invests in. Send your testimonial to the marketing director and include your
website address to make it much more likely to give you a free one-way link.

· Search Google for your keyword phrase plus the phrases ‘add url’ or the
phrase ‘add site’ to find websites that are actively looking for link partners. If
the site is relevant for your readers then consider arranging a reciprocal link.
This offers value as long as if is part of a wider link building campaign, and
not the primary focus of the campaign.

· For links to the various websites mentioned in this pillar and up-to-date link
building resources and services visit:

http://www.13pillars.com/resources/pillar7.