Creating a Facebook Survey
Creating and designing a survey is a fine art honed by marketers for years.
So, you do not need to reinvent the wheel since you can find so many
resources to help you. Following are some basics to help you create a winning
survey.
✓ Keep it short. When drafting your survey, you should brainstorm as
many questions as you can to be sure that you cover all the bases. Then
go back over the questions and mark the questions in three categories:
essential, useful, and nice to have. Keep the survey to essential questions
only, and as few of the useful questions as possible.
There is an inverse relationship between the number of questions in
your survey and the number of complete surveys you will receive, so the
shorter the survey the better!
✓ Write down the expected outcome. This trick is critical for helping you
decide whether a question is essential. Try to write the expected press
release headline, such as “Nine out of ten dentists prefer Crest to any
other toothpaste.” It not only helps you qualify the question for inclusion
in the survey, but also gives you a frame of reference to understand
how well you know the audience. If there is a huge gap, you might want
to host a discussion on your Wall about it!
✓ Start with your best question. We say this for two reasons.
1. If you’re going to get some incomplete survey data, then be sure
you get your best question answered up front; don’t save it until
the end of the survey.
2. Start with your most interesting question to draw in the survey
taker. This way you capture their interest and you can move them
toward the harder questions you saved for the end.
✓ Don’t sound like a survey. Try not to sound overly complicated or use
big fluffy words; use simple words that are easy to understand. An example
of overly complicated wording would be, “What is the approximate
frequency of your shopping behavior when it comes to the purchase of
toothpaste?” A better question would be, “How many times did you buy
toothpaste in the last month?”
✓ Keep the choices to a minimum. We recommend no more than five
choices per question. Whether you are ranking an attribute from
not important to highly important or presenting five multiple-choice
options, try to keep the number of choices down so your completed
survey rate goes up!
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| Facebook Fan Page Survey. SurveyMonkey aplication make it easy |
Setting a privacy policy
Just a note on privacy, some people feel very comfortable revealing personal
details online that they would never divulge in real life. The anonymous interfaces
of the Web lull people into a false sense of security. As the administrator
of the survey, it is up to you to act responsibly with this data and never
cross the line in connecting it to a profile or quoting someone when they
haven’t given you permission.
Facebook is a very powerful tool, even more powerful than Google in some
ways because the profile data on Facebook members is so accessible. Because
of this, we strongly recommend that you craft a strong privacy policy and publish
this with your survey.
Promoting your survey
After you create a survey on Facebook, you need to promote it. In this section,
we discuss how to promote your survey and keep the energy up around
it so that you maximize the number of completed forms.
After you launch the survey, the hard work of communicating that it is live
and open for business kicks in and becomes a never ending process until you
feel you’ve reached the desired number of completed forms.
Announcing your survey to fans
Facebook makes it easy to tell all your fans about the new survey, so why not
take advantage of it? You can post a quick update about the survey in the
News Feed for your Page and send messages directly to all your fans to get
their attention . You can also keep the updates coming while
you get more and more completed surveys. Don’t be afraid to ask for help
from your friends and fans by posting, “71 Completes! We just need 29 more!”
Announcing your survey to external clients
You can always invite your existing customers via e-mail to take your survey. If this
sounds like the path you want to take, you have two ways to accomplish this:
✓ Use your personal or business e-mail account. Because Pages have
their own URL, you can copy the URL into your message, inviting customers
to log in to Facebook and take your survey.
Not everyone in your database is a member of Facebook, which means non-
Facebook members need to join Facebook to take your survey .
✓ Use the Facebook e-mail system. You have less control over how it
looks from a branding perspective, but it is very consistent with all the
other Facebook experiences that your fans are already having.
Recommended video below.
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