Link Building Opportunities
In this section I cover ways that the client can build links based on content they already have on E-commerce site.
Why Is This Section Necessary?
This section is important because it shows clients how to leverage their current assets to build more links and thus
get higher search engine rankings and ultimately sell more products.
I have heard many SEOs complain that link building is the hardest part of
SEO. Though I think this can be true, I don’t think it needs to be. When you
already have something link worthy all you need is to get it in front of the
right type of people to earn easy links. This section helps explain how to
craft content to do this.
How Do You Do the Analysis for This Section?
To do the analysis for this section I use SEOmoz’s Open Site Explorer.
This tool gives me all of the link information I need for the client’s website
along with its competitors.
What Are the Common Suggestions You Make in this Section?
This section is broken down into two categories chosen to help the client
understand their own link profile.
Current Inbound Link Types
The most common suggestion I make in this section is to improve inbound
anchor text. The most common anchor text for a website is almost always
its domain name and its brand name. This is helpful for making it rank for
those terms but not for better converting terms.
Competitive websites need to leverage their link building abilities by
diversifying their link profiles (multiple keywords) and focusing their
energies on anchor text that will help them rank for well converting
keywords.
Content Currently Attracting Links
This section covers what content is currently doing well from an SEO
perspective. My most common suggestion is to figure out why this content
is working and spread these winning attributes to other content. Most of the
time these sections are working because they offer content that is
desirable to web searchers and is formatted in a way that makes it easy to
consume.
 |
| Link bulding in e commerce |
Posts
