Riskier Link Building Technique

While I don’t recommend any of the following techniques, I am including

them because I have seen them work. I strongly believe that these do not

make good long-term strategies because they are likely to be caught and

discredited. That said, I have seen many websites rank highly (at least in the short term) using these techniques.

Buy links from directories

If you choose to go this route, be sure to only buy directory links from pages that both pass juice and are highly ranked. 

(I recommend a mozRank of 5.00 or higher.) 
You want your link to be as few clicks from the homepage as possible and

appear as legitimate as possible. Remember to measure the

authority of page that will actually contain your link, not that of the

home page of the site, and not that of the top category page that your

link will be assigned to. If the category has 12 pages of links already,

you’ll be near the back, and the page is less likely to be authoritative

and crawled frequently.

Buy links from link brokers

Link brokers sell or lease space on highly trafficked and linked-to websites.

 This means they potentially can be helpful for both SEO and driving traffic.

Buy the help of social media influencers

 This is my favorite of my “not recommended” link building practices. 

Most of the popular content on social media websites is controlled

 by a relatively small group of content submitters. 

These powerful people can often bebought, 

and while success of getting content on the homepage of

popular sites is not guaranteed, it is likely.

Buy natural links

 Do you have connections to someone at an important website?

 If so, you could potentially buy links from them. I don’t recommend it,

 but if kept quiet, it will most likely help you.

Make Every Page Link-Worthy

Ten or fifteen years ago, the best web programmers were the ones who could

balance visual effect and code economy. In other words, there was no reason for

a line of code unless its result was a benefit to the site. Limited bandwidth

created a value for fast-loading pages. For users with a limited bandwidth of, for

example, 56 Kbps, every second was valuable and any extraneous coding

simply wasted time.

Similarly, the philosophy behind link-worthy pages is that there’s no reason to

create a page if that page has no chance of ever being linked to for one reason

or another, from some site or another. Because link juice and authority are both

limited and valuable (like time and bandwidth were in the preceding example),

there is no benefit to creating pages that will simply suck the site’s authority and

never earn their own.

This doesn’t mean that all pages are therefore created equal and should get

equal treatment from your architecture. Instead, it means that while you’re

deciding upon your content, you should similarly decide upon the level of

authority that each page will be granted. While you may be forced to have a

“Terms and Conditions” page, you can also decide that it will receive no link

authority from your navigation (which is quite different from saying that it won’t get

any internal linkage).

Content for content’s sake is a waste of resources and a distraction for users.

It’s far better, in terms of both SEO strategy and user experience, to have

12 pages of real meat than 100 pages of shadow and dust. If you’re about to

create a page but are unable to envision who would link to it or why, then you

should reconsider creating it.