Low-Risk Link Building Technique

Start a blog: Your life is a story. Building a blog is extremely easy,
and if you are able to find a way to differentiate yourself, you will have
a limitless supply of link opportunities. Find something that you think
other people (not just yourself) will find interesting and share it with
the world. (Creating a business blog is similarly helpful if you are part
of a large organization. Getting content approved adds some
bureaucratic headaches, but it can be worth it if you stick with it. An
honest, insightful blog about the inside of a corporation is relatively
rare and is rewarded with quality links.)

Help bloggers: Bloggers are great link suppliers. It is a natural part
of their job. You can tap into this by helping them find the information
they need. The easiest way to do this is to find recent articles where
the blogger has made a mistake and send a polite e-mail with the
correction. Many times the blogger will choose to link back to you out
of appreciation.

Sign up for HARO (Help A Reporter Out): Similarly, you can help
online reporters do their job. This service connects reporters and
content producers with the people who can answer their questions.
You can be the expert they are looking to interview.

Contact business partners: If you are running a business, you will
undoubtedly have business partners. These partners will likely have
links. Consider taking a link rather than payment for a simple task
with a partner.
You can make this process easier by providing customers with the
code to do this.

Ask customers: No one likes your products more than your
customers (after all, they paid money for them). Many times these
customers have websites or blogs of their own. Try including a polite
request for a link in receipts and confirmation e-mails.
Ask friends and family: Just like your customers, your friends and
family likely have websites or blogs. These are some of the easiest
links to acquire because the providers are likely to be more willing to
help than general strangers.

Find links that your competition has and request linkers to
consider your site: This tactic is good for two reasons.
First, the links are easy to find with tools like HubFinder and
SEOmoz PRO.
Second, these links will be considered relevant by the search
engines because they are all from the same Internet
neighborhood.

Write articles and submit them to content aggregators: Many
services online need content. Specifically, I have heard good things
about About.com. After building up a reputation at these websites,
feel free to include some links to your website when relevant.

Offer to write a guest blog post: In my experience, professional
bloggers always feel the need to post new content. Many times, they
are willing to post other people’s guest posts to fill this need. This
has the benefit of building your credibility and link profile.
Do charity work and ask for a link in return: This is a win-win
situation. You get to help a charity with its website and you get a link
from a trusted domain.

Link building infographic.

Code a simple calculator: Calculators are deceptively simple to
code in either JavaScript or PHP. Pick an equation that you know
(human years to dog years, weeks to plant petunias, time to cook the
perfect turkey based on size, price of a car after depreciation, and
so on), build or contract someone to build the calculator, and
optimize the page so it ranks for the term. People love to link to
helpful resources.

Write a how-to: Odds are you know how to do something that other
people don’t. Be it sewing a button, or optimizing engines, how-tos
are great link getters.

Write a tutorial: Similarly, to how-tos, tutorials are excellent link
getting sources. Tutorials tend to be more technical than how-tos,
which is great because more technical readers are more likely to
link.
Make a screencast: Screencasts are the lazy man’s tutorial. They
are easy to create (Quicktime 10 has a screen recorder built in) and
even easier to consume. Also, due to their file size, they are more
likely to be linked to rather than flat out copied.
Make or host a funny video: This is easy to do and has the
potential to spread virally.

NOTE Don’t host the video on Vimeo or YouTube, because you won’t
get the link benefits. Instead, sign up for Amazon Web Services
(relatively inexpensive cloud computing) and host it yourself. Make sure
that the video is embedded on a URL you own, not one owned by
Amazon. (Amazon doesn’t need any more links.)

Make or host a funny image: Making and/or hosting an image is
easier than doing the same for a video. Many reasonably priced
hosting plans can handle the bandwidth, and for many funny pictures,
the image editing quality doesn’t matter.

Create a best-of list: Even better than creating your own picture or
video content is finding the best that other people have made. This is
better for two reasons. First, it is easier because you don’t have to
come up with original ideas.

 Second, “best-of” lists attract more links
because they are more useful than a simple list of resources.
Interview someone noteworthy: If you have the resources to get
in contact with someone famous or someone with a particularly
interesting job or experience, you have the makings of a great blog
post or article. These are great link sources because they tend to
rank for the term that makes them interesting and thus drive a lot of
traffic of potential linkers.

Aggregate helpful content: Have you encountered a problem that
after a lot of effort you were able to fix? 
Aggregate helpful content: Have you encountered a problem that
after a lot of effort you were able to fix? If you have, post the solution
online! It is surprising how many times people reinvent the wheel
simply because the solution to the given problem is not readily
available.









Write an entertaining or interesting quiz: People like taking
quizzes and showing off the results. Examples include the following:
Which power ranger are you? What gadget are you most like? How
long could you survive on a deserted island? How much is your brain
worth? These types of quizzes are easy to build and are excellent link
builders. (Just make sure they are relevant to your content, or you
could run into penalties.)

Make an online game: One of the best examples of a link magnet
that I have ever seen is TravelPod.com’s Traveler IQ Challenge. This
simple flash-based game has earned them tens of thousands of
links.

Participate in the comments of important blogs: This is an
indirect link acquisition technique. Do not post your own links in
comments unless they are highly relevant and genuinely interesting.
Instead, build your personal reputation with the writer and others in
the community.

Go to industry events: Linkers tend to prefer linking to people they
know. Attending industry events not only puts you in front of the right
people, but it helps you build your personal brand. In fact, at least half
of the links to my personal website have come from mentions

In next post you will see some of tehniques for high risk link building.
e marketing,you have it.