Content For Best Marketing Campaign

Pre-marketing preparation

The following post is going to talk about how to create that content in the most
efficient and effective way in order to drive traffic through your blog. However,
there is one more important feature of the earlier diagram that we need to talk about
before we can begin, and that is identifying your target market or target audience.
You can think of a target market as one or more defined groups of people who are
interested in what you have to say or offer. This is an extremely important concept.
While the Internet is a vast place with many millions of people online, inevitably,
individuals or small groups of individuals are only interested in certain things at
certain times.

Your job as a marketer is to determine which niche interest groups constitute your
target market and go after only those people.

If you refer back to the earlier diagram, you will note that traffic arrows coming from
the market into the search engines and social media sites only came from certain
niches and not every niche. This is because I want to make it clear that, depending
on the content of your blog or site, only certain niche groups will be interested.

So, before you even begin marketing to anyone, you need to make sure you
understand the value of what you are offering, and who is likely to want that
offering. When I refer to "value", I don't mean, necessarily, in physical dollar and
cents terms. You might, for example, offer your opinion on politics or climate
change. People may not have to pay to read that opinion, but if they are interested
in what you have to say, it holds value for them.

Pre-marketing preparation procedure

The following diagram represents how to prepare for an Internet
marketing campaign:

From this diagram, you can see that aside from understanding the value offering

(knowing how and why people will derive value from what you offer), it is also

important to first create business objectives that will ultimately be met by your

marketing efforts combined with the blog or site.

In the Internet marketing sense, a business objective is a goal you want your blog

to achieve. It could be generating revenue through advertising, it could be getting

visitors to sign up to your newsletter, or anything else. When a visitor comes to your

website and performs an action that fulfils one or more business objectives, that is

called a conversion.

A conversion doesn't necessarily have to mean that some form of financial

transaction takes place. However, it is important to understand that because

marketing is labor intensive, and in some cases financially draining, you should

generally frame your efforts within a financial context. That is to say, spend a bit of

time working out how best to assign a monetary value to your conversions.

If one of your goals is to sign people up to a newsletter, then you should know how
and where you can make money from this newsletter down the line. Perhaps you
will market your products or provide links to special offers on your e-commerce site.
However, after you monetize that newsletter, you can generally work out how much
you expect to earn per sign up. Once the newsletter has been running for some time,
you can then make exact calculations based on the number of people signed up and
the revenue generated as a result.

For example, if you earn on average $30 in product sales for each new customer,
and you gain one new customer for every 100 newsletter signups, then you could
work out that $30/100 = 30 cents. This is the value of each newsletter sign up to you.
Thinking about those 30 cents helps motivate you to get people signed up.
By ensuring that you properly monetize your blog, you should at least be able to
pay for the high-end servers required when the marketing efforts pay off and you
start getting millions of visitors. The term "monetize" refers to one or more methods
used to generate revenue. This could be a result of advertising, affiliate revenue,
e-commerce sales, or any number of other things.
Before we discuss the two pre-marketing preparation tasks in a bit more depth, you
are now ready for a bird's-eye summary of Internet marketing in its entirety.



Internet marketing is the process of creating content in order
to drive targeted traffic to a blog or website and convert it to
meet defined business objectives.

Once our pre-marketing preparation is complete, we are going to dive right in and
begin creating content.