Link Building Opportunities in E-Commerce (Infographic)

Link Building Opportunities

In this section I cover ways that the client can build links based on content they already have on E-commerce site.

Why Is This Section Necessary?

This section is important because it shows clients how to leverage their current assets to build more links and thus 

get higher search engine rankings and ultimately sell more products.

I have heard many SEOs complain that link building is the hardest part of

SEO. Though I think this can be true, I don’t think it needs to be. When you

already have something link worthy all you need is to get it in front of the

right type of people to earn easy links. This section helps explain how to

craft content to do this.

How Do You Do the Analysis for This Section?

To do the analysis for this section I use SEOmoz’s Open Site Explorer.

This tool gives me all of the link information I need for the client’s website

along with its competitors.

What Are the Common Suggestions You Make in this Section?

This section is broken down into two categories chosen to help the client

understand their own link profile.

Current Inbound Link Types

The most common suggestion I make in this section is to improve inbound

anchor text. The most common anchor text for a website is almost always

its domain name and its brand name. This is helpful for making it rank for

those terms but not for better converting terms.

Competitive websites need to leverage their link building abilities by

diversifying their link profiles (multiple keywords) and focusing their

energies on anchor text that will help them rank for well converting

keywords.

Content Currently Attracting Links

This section covers what content is currently doing well from an SEO

perspective. My most common suggestion is to figure out why this content

is working and spread these winning attributes to other content. Most of the

time these sections are working because they offer content that is

desirable to web searchers and is formatted in a way that makes it easy to

consume.

Link bulding in e commerce

Vertical Search Opportunities and Inclusion

This section covers suggestions for search verticals like image search and

blog search.

Why Is This Section Necessary?

This section is important for diversifying a website’s link profile. Though

standard search results are the most important, search verticals are helpful

maximizing the reach of a given website’s webpages.

How Do You Do the Analysis for This Section?

To do the analysis for this section, I check the inclusion of the given

website in various search verticals and check the client’s analytics for

referrers from verticals.

What Are the Common Suggestions You Make in

This Section?

For e-commerce websites, I generally only make search vertical

suggestions on image and blog search. I have found that the common

suggestions for other search verticals (local, news, real-time, and so on)

don’t apply to most e-commerce websites.

Image Search

The most common suggestion I make for image search is to disallow it.

Referrers from image search results have extremely low conversion rates

for e-commerce sites.

For e-commerce sites, the cons of image search, often in terms of

stolen images, usually outweigh the benefits.

Blog/Feed Search

Although the search engines are pretty good at auto-discovering popular

blogs they are not good at discovering smaller corporate blogs. If this is

the case for the given client, I recommend submitting the blogs to the

search engines so that they start indexing them.

Glossary

This section contains a glossary that is helpful for clients who aren’t familiar

with SEO jargon

.

Why Is This Section Necessary?

The glossary of the report includes straightforward definitions of SEO

jargon that is used in the report. Without these explanations, the client will

have a difficult time understanding and ultimately implementing the

suggestions made in the report.

What Are the Common Suggestions You Make in

This Section?

The glossary contains the following SEO terms that I have found are the

hardest for clients to understand:

Cloaking

Indexing-Crawling

Link Juice

Long Tail

Link building Opportunitines in E commerce(tips,advices)